At the beginning of 2021, after almost a year of lockdowns and forced shutdowns, finally light is at the end of the tunnel, and that tunnel is getting shorter. That’s why businesses of all kinds need to make big plans.
Restaurants, bars, pubs, cafes, cinemas, theatres, and all those activities that have scaled back or have entirely shut down during the pandemic need to work out a reopening strategy and get ready to resume entire operations.
First, we must consider how much the public’s activities need powerful guest WiFi to optimize the in-store customer experience.
“Customers stay productive and creative in our beautiful, spacious cafe powered with fast, reliable and secure guest WiFi. People come back, stay longer and buy more coffee, munchies and beer! I think our sales increased by almost 40%!”.
This is a Twitter posted by one of the cafe owners, where a WiFi service is provided to their customers.
But it does not end there, because in addition to providing an excellent service to customers, owners will be able to grow their audience, gain insights, capture subscriber emails complying with the Privacy Policy and create an automated subsequent action campaign.
Social WiFi will remain a powerful tool for the hospitality business
Social WiFi -Facebook, LinkedIn, Google+, VKontacte, Amazon, and other social media- provides a frictionless onboarding for customers to get connected to your WiFi network.
Regardless of how it is getting harder to get your posts listed, you can set up the Facebook pixel to automatically create a Custom Audience of people who visit your WiFi hotspots and take specific actions. With the pixel, you’ll show people targeted Ads for items and consequently monitor the Facebook Ad campaigns’ conversions.
How can you capture data and create your audience?
With HSNM, guests and clients can complete a sign-up form before accessing WiFi. Guests and clients are willing to complete a form if, in return, they receive access to WiFi. Free WiFi is as sought after as gold nowadays. So let’s take advantage of that and create the perfect portal: require the email address for initial access and then send a post-visit thank you message.
Keep in contact with your guests
With a good WiFi Marketing platform, you will have access to valuable loyalty metrics on your customers. The ability to capture email on WiFi can provide stats like visit frequency, and date of first and last visit allow you to create powerful campaigns, based on the status of the customer. For example, you can easily segment any customer who hasn’t visited your restaurant, bar or hotel in 6 months and send them a special welcome back offer, giving you another chance to turn them into loyal customers.
